I started social media as a fun hobby while being a stay-at-home mom, never thinking it would become anything more. A few videos went viral, but I didn’t know why.

Everything changed in 2023 when my husband, Micah, had the idea to start a 30-day ice bath challenge. What began as a personal challenge quickly grew into a community we never imagined.

If I had the strategy and direction back then that I have now, the growth would have happened sooner and with much less guesswork. That’s exactly why I do what I do today—to help you grow smarter, quicker, and with a clear plan that turns your brand and business something truly powerful.